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The Great Frog – shop redecoration

We recently worked for our clients Soma Build to deliver the redecoration of a shop in central London.

Soma’s client is the long-established jeweller The Great Frog, a bastion of old Soho which is thriving after more than four decades in business.

Our work was carried out at The Great Frog’s new temporary location – the original premises, round the corner on Ganton Street, are being renovated over the course of the next 12 months or so.

Photo courtesy of Soma Build


The Great Frog announced their temporary move in early 2018, and highlighted the incredible depth of history they will be preserving at their original location…

“In April 2018 we will be in our new temporary home in 2 Newburgh Street, just a stone’s throw from our historic Ganton Street store. We will be here for a year (or so) whilst we carry out a full restoration of Ganton Street. With the building dating back to approximately 1680s, who knows what we’ll find when we start renovations!

We’re working with English Heritage to restore the building and we’re aiming to create a working museum, a nod to the Soho tradition of skilled craftspeople working in the area.

We’ve occupied this building since 1972 and although we will miss our much loved and worn in home, many elements are now showing their age and are in need of some careful restoration. We hope these essential works will allow us to enjoy our spiritual home for many more years to come!”

Our ‘Kodrin Spachtel’ front door process

David has been refining this process – for meticulously preparing, polishing and painting a front door – for the past two years.


We’re delighted with the impressive result of the work on this door, which is Notting Hill in west London.

Contact us at this email address if you would like us to replicate the finish on your front door.

*Sikkens Kodrin Spachtel is the memorably named surfacing product which, when carefully applied and polished, yields David’s arresting finish.


Uncommon Projects

The appeal of furniture-grade birch plywood remains strong at Trim HQ.

Quite apart from the hypnotic manner of its manufacture (think of a cartoonishly-oversized pencil sharpener), plywood is remarkable for its “strength, sustainability and simple beauty” (the words of Unto this Last).

We have recently had our heads turned by the precise and imaginative work of Uncommon Projects, founded by James Hoy and Alan Drumm in 2011 (Hoy had worked as a product designer in the toy industry, and Drumm qualified as an architect).

We love their use of strong, bold colours, and are sure that the team felt great pride following the completion of their work in mid-2017 at the new Maggie’s Centre, in Oldham (below).

Simplicity in Belgravia

A beautiful oak parquet floor, striking artwork and white Benjamin Moore Aura are the basis of a restrained and elegant look on this late summer project in Belgravia.

More Benjamin Moore in Mayfair

A final mention about our Mayfair project, the bulk of which was carried out in July 2017; we returned briefly last week to carry out more work.

Here are some photos of the hall, kitchen and bedroom.

We were particularly pleased with the rich, saturated and dead flatness of the Benjamin Moore Aura Matte, a wonderful product.

Eico supplied their gold metallic paint for the hallway, which we sprayed onto every surface.


Wevet with Down Pipe

Here is a fine combination of two colours from Farrow & Ball, used on a recent project: the gentle off-white Wevet on the walls, with the strong grey, Down Pipe.

Belgravia apartment redecoration

Early August saw the team visit a beautifully serene flat near Belgrave Square.

We used Dulux emulsion on the walls and ceilings and Benjamin Moore Aura eggshell on the woodwork.

Glamour in Mayfair

We completed a project last month in Mayfair for our clients, Soma Build. The spec was somewhat glamorous and included a dramatic wallpaper from Thibaut, metallic paint from Eico (which was sprayed) and Benjamin Moore Aura Satin.

Making your ceilings appear taller

As we have written elsewhere, the human eye – due to its tendency to perceive colour in relative rather than absolute terms – is easy to fool.

This fact can be used to your advantage when you would like to make a ceiling appear taller.

As Farrow & Ball write on their helpful page here, the technique is to “reduce the amount of contrast between the colour on the walls, cornicing or coving and ceiling.”

The photo below shows Hague Blue being used on walls and ceiling and has the – somewhat counterintuitive – effect of making the ceiling appear taller.

Grey, pink and copper

Maybe you already have enough restrained off-whites and light greys in your home?

Perhaps you should consider a palette like this one, a successful an beguiling combination of grey polished plaster, pink tiles and copper accents?

Photo via Rethink Interiors, in turn via Apartment Therapy.