The Great Frog – shop redecoration

We recently worked for our clients Soma Build to deliver the redecoration of a shop in central London.

Soma’s client is the long-established jeweller The Great Frog, a bastion of old Soho which is thriving after more than four decades in business.

Our work was carried out at The Great Frog’s new temporary location – the original premises, round the corner on Ganton Street, are being renovated over the course of the next 12 months or so.

Photo courtesy of Soma Build

The Great Frog announced their temporary move in early 2018, and highlighted the incredible depth of history they will be preserving at their original location…

“In April 2018 we will be in our new temporary home in 2 Newburgh Street, just a stone’s throw from our historic Ganton Street store. We will be here for a year (or so) whilst we carry out a full restoration of Ganton Street. With the building dating back to approximately 1680s, who knows what we’ll find when we start renovations!

We’re working with English Heritage to restore the building and we’re aiming to create a working museum, a nod to the Soho tradition of skilled craftspeople working in the area.

We’ve occupied this building since 1972 and although we will miss our much loved and worn in home, many elements are now showing their age and are in need of some careful restoration. We hope these essential works will allow us to enjoy our spiritual home for many more years to come!”